Growth is fundamental to business success. Most founders want their business to keep growing. The Covid-19 pandemic has shown how unexpected events can crash into the best laid plans. Managed growth helps build resilience, offering a cushion so owners can react and adapt more nimbly to new conditions. Growing businesses also bring jobs, wealth, prosperity and meaning to society, shaping lives for the better all over the world.
And this is the perfect time to lay out some plans and objectives for the year ahead.
So, what can we do collectively to help provide the environment in which founders can grow their employees, teams and businesses?
The Supper Club’s latest quick-fire guide, Growth22: Tips from founders on how to grow in 2022 is packed full of useful insights, tips and advice from Supper Club members that will help you scale more effectively through what promises to be a challenging, but exciting year. It covers everything from why you need to concentrate on your people, to why you need to match your business language to its culture; from how to build agility to why resilience can help you ensure growth in uncertain times.
If you take just one thing away from the report, it should be that you are not alone on your growth journey, there are others out there and plenty of them – especially at The Supper Club – who are keen to do all they can to help you succeed.
Be clear on purpose and honest about culture.
Keep your eye on the ball marked “the money is here”, whether that is in your current market or somewhere completely new.
Work hard to retain your best staff. Keep them engaged, developing and learning. Finding new talent is tough.
Don’t compromise on recruitment. Score people out of 10 and only hire 9s and 10s.
Ask yourself “what if this doubles?”. Do you have the right structure and process in place to cope with delivering twice as much activity?
Focus your SEO effort on creating authoritative content and then do all you can to use it to get good digital PR with links back to your site.
Use the ready supply of PE money that’s available to fund growth through acquisition.
Growth requires the right culture. Are you held back by thinking about the business as a family?