Whether it’s to follow a key client, find a new customer base, or tap into new talent pools after Brexit, international expansion offers great opportunities but, as always, there are risks and obstacles to overcome.
Sales and distribution partners who understand the nuances of the market can help you to target the right customers in the right way. Whilst they can help you to manage the risks of overseas expansion, they must be able to demonstrate good local knowledge of the market and understand the demand for products and services in your sector. They should also understand local language and cultural differences as well as an insight into competitors to determine how to position your offering.
Members attending this dinner be joined by our guests Harmeet Ahuja, CEO of Sun Mark, and Alistair Brew, Investment Director at the Business Growth Fund. Sun Mark was set up in 1995 by Rami Ranger CBE, the wholesale business works with a network of international partners to supply a range of household foods to 130 countries and has grown to over £161 million in sales. The Business Growth Fund has led investments into over 25 companies and Alistair has sat on the boards of many which have expanded internationally.
This dinner will look to explore, but will not be limited to:
- Different types of overseas partners
- The pros and cons of working with different partners
- How to should structure an overseas partnership
- Tactics for maintaining or increasing sales from overseas partners
Please note that our venues are subject to change; always refer to email reminders one week before the event and the text message reminder the day before the event for the correct venue. Our website will also be updated in the event of a venue change.