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Winning more referral business

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Referrals are cheaper and more powerful than traditional sales, but how do you get more of them?

Winning business via referrals is the Holy Grail of sales. Cost per acquisition is far lower and success rates are much higher—some studies place word of mouth as the primary factor behind 20 to 50 per cent of purchasing decisions.

Google’s Tara Walpert Levy in her 2013 paper The Engagement Project goes as far as to assert that the sales funnel itself needs to be flipped. “Start by making something that people love, invest in higher engagement media to connect with those who matter the most, then use their insights and advocacy to build further scale.”

The best brands engage with their audiences so well they develop a following of brand advocates which, in turn, become powerful sales tools. This Roundtable will bring together members at different stages of the process, from those who have achieved great success to those looking at ways to improve and adapt their strategies.

The dinner will explore but not be limited to:
  • How to make customer referrals an impactful part of your sales and marketing plan
  • Ways to incentivise existing customers to become active advocates of your business
  • Developing processes and structures to support customer advocacy
Supper Club Members only
Booking is now closed for this event

Monday 17 September, 2018 6.30pm

Percy & Founders, 1 Pearson Square, Fitzrovia, London W1W 7EY