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Workshop

What the Sex Pistols Can Teach You About Marketing – Building A Digital Strategy

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What can an English punk rock band formed in London in 1975 teach us about the world of marketing today?

Why should this be of interest? 

Digital Marketing appears to be evolving so quickly, it sometimes seems a struggle to keep up. Yet, the more digital develops, the easier it is to understand the mindset that is necessary to make marketing effective in the current environment. 
Much of this thinking can be understood by identifying some of the factors in the meteoric rise of The Sex Pistols. Although they lasted just two-and-a-half years and produced only four singles and one studio album, they were one of the most influential acts in the history of popular music.
In this presentation, Grant Leboff explains the strategic thinking and fundamentals to ensure your marketing works. In so doing, he will look at some of the new trends and developments in marketing today and uncover how they can be utilised productively.   
 

What will you learn, gain, explore and create?

  • The KSJO radio interview - How companies differentiate
  • The Today Programme - Establishing an effective marketing department
  • Anarchy In The UK - The key to engaging prospects and customers
  • Punk Politics - Creating effective digital communications
  • The Bromley Contingent - Earning mindshare in today’s business environment
  • Early Seventies Britain - Why an ethos matters
  • The First NME Interview - Being able to articulate your value proposition succinctly
  • The December 1976 Tour - Persuading prospects to buy
  • Malcolm McLaren - Leveraging existing communities 
  • The Week There Was No Number One - Context and its importance in messaging 
Who will deliver this session?
 
Grant Leboff is one of the U.K's leading Sales and Marketing experts. 
His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016. This follows the success of Leboff’s previous titles. ‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart. Grant Leboff’s fifth book, ‘The Myths of Marketing’ will be published in January 2019. 
A thought leader in his field, Leboff's main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results. 
 
Having built a successful direct marketing company, which he started in 2002, Leboff sold it in 2008. As well as undertaking work as a Non Executive Director, he now has a number of other business interests. Sticky Marketing Club® Ltd., is a sales and marketing consultancy providing companies with the strategies to thrive in an increasingly competitive world. Leboff’s Sales and Marketing portal, stickymarketing.com produces a wealth of resources and information on effective Sales and Marketing for organisations in an ever changing business environment. 
He is a highly sought after consultant and speaker, and constantly makes presentations at conferences and events all over the world.  
Leboff is a regular contributor to many business magazines and newspapers. Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks. 


Please arrive at 8:30am for registration

8:30am – Arrival

9:00am –Begin working through the areas listed above

12:30pm – Presentation ends for Q&A with the guest

1:00pm – Workshop comes to a close

Price:

Non-members: £150 +VAT

Supper Club Members only: £95 +VAT (Discounted rate)

£150 Non-members
£95 Members (discounted rate)
Book now
Please note
All bookings are subject to approval
Prices are exclusive of VAT

Starts
Thursday 25 October, 2018 9am
Ends
1pm

Venue:
The Office Group, Henry Wood House, 2 Riding House St, Marylebone, London W1W 7FA