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For many businesses, making sales in our current climate is a tough gig. How to get the tone right? How to best apply a reduced marketing budget?
This expert-led webinar will set you off on the right foot for sales success now and beyond Covid-19.
About our expert:
Matt Garman is the CEO and Founder of Sales Plus Profit and SalesEnabla. Matt has built his 30 year career around helping businesses achieve their aspirational objectives and fulfil their true potential through the power of implementing a great sales system.
Matt will talk us through:
- Context - how to navigate sales at this challenging time and what we can expect when doors fully open again
- Value proposition – what is it you are taking to market and what’s special about it?
- Products and Services – what are your critical products? Do you know all the of the products and services you offer, together with aligned pricing strategies?
- Target Customers – what do your ideal customers look like and why? Have they changed recently? With possible limitations on marketing budgets we need to be getting as much bang for our buck as possible!
- Qualification – poor qualification is one of the largest undocumented costs to any sales team. If salespeople are going be rejected they need to do so faster to save time and money
- Competition – now more than ever before we need to know what our competition looks like and what strategies they are adopting