However great your product or service is, it won’t sell itself. Often, the more innovative and unusual the product, the harder it can be to sell to a new audience. How you communicate the benefits and innovativeness of your offering, and illustrate the problems it solves, can be the difference between a success and a flop.
The tools and techniques discussed in this dinner will help you to sharpen your sales intelligence, enabling you to inspire and motivate staff, close the deal with clients, and win investment.
Anthony Tasgal, author of The Storytelling Book, will be joining the event as our guest to share his insights on using storytelling techniques to improve presentations and communication. His next book, The Inspiratorium, a compendium of insights and inspiration will be released in 2018.
Tas runs his own training company and is a Course Director for the Chartered institute of Marketing, running courses on Storytelling, Behavioural Economics, and Insightment. He also speaks regularly at international conferences, most recently in New York, as well as many in the UK.
This dinner will look to explore, but will not be limited to:
- How to use story-telling to make pitches more compelling and memorable
- How and when to use tools like Prezi for presenting to internal teams or external clients
- Designing a pitch deck or investment memorandum
- Tailoring your pitch for different audiences
- Maximising the follow up to close the deal
Please note that our venues are subject to change; always refer to email reminders one week before the event and the text message reminder the day before the event for the correct venue. Our website will also be updated in the event of a venue change.