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Digital transformation is much more than a couple of buzzwords. Technology is disrupting all industries from Uber's monopoly of rideshares to Airbnb reshaping how we holiday. New innovations are allowing businesses to stay relevant and useful for their customers, driving growth and accelerating performance. So how do you get a piece of the action?
Only eight per cent of CEOs believe their business model will survive the current levels of large-scale digital disruption. That’s according to research by work management platform, Workfront.
Harnessing data and technology can be transformational for businesses. Whether you are looking to serve your customers better or streamline internal procedures - digital transformation can help.
This roundtable is ideal for agencies and businesses looking to harness technology to impact their business.
Rick has spent the last 7 years leading digital for WPP and OMD on their largest FMCG accounts, including household brand Nestlé. Ricky is an expert in helping businesses achieve more agile ways of working.
Together we’ll explore:
- Unpacking ‘Digital Transformation’ – what could it do for your business?
- Why does it matter?
- Setting goals for your transformation
- How to create a framework for digital transformation
- Integrating culture and technological changes
- Answering your questions