With continued uncertainty about trade within the EU after Brexit, UK founders and CEOs are looking to the US for growth or further expansion – but many have learned some expensive lessons from failed forays. Each of America’s 50 states are like different countries, with variations in federal laws and tax regulations, so understanding where and why will build a foundation for scale.
The third Speaker Boutique of 2018 will explore the risks and rewards of expanding in the US, looking at how and who to work with. There are some key questions to consider as you explore your target market. Is it best to acquire a business or set up a new venture? Who should run it, and which areas are best suited to recruiting local talent? Is it necessary to adapt your brand, what are the most effective sales and marketing channels, and how should you negotiate in the US?
Open to business owners and senior leaders, you will:
- Gain insight into how to choose the right market and business model
- Understand how to manage leadership, staffing, and sales
- Benefit from guidance on funding, regulation and tax
- Learn about culture, competition and tactics for successful negotiation
Join us to hear three entrepreneurs share their insights and experiences from expanding in the US, with additional advice from specialists in our panel Q&A.
Please arrive at 2:30pm for a 3pm start. Attendees are encouraged to stay for networking drinks after the speaker session concludes at 4:30pm.
Non-members: £66 +VAT
Supper Club Members only: Free
Our speakers include…
Martin McCourt, Chairman, Glen Dimplex
Martin is an award-winning CEO, transformational chairman, and influential member of The Supper Club Advisory Board. As the National Business Award-winning chief executive of Dyson, Martin transformed it from a niche manufacturer to a £1 billion global brand—leading expansion into the US and moving production to Asia.
With his extensive experience in manufacturing, design and marketing, Martin went on to advise a private equity group and chair several of its market-leading companies. He is on the board of Your Life, Ideas Britain, and Headbox, all cutting-edge organisations aimed to encourage young people to create, invent, collaborate and embrace science and business. He is also Chair of the Dudson Group, Glen Dimplex and the Learning Curve Group.
Martin will share insight into building a sales team in the US and how to deal with competitors.
Allyson Stewart-Allen, Founder & CEO, International Marketing Partners
Allyson is a recognised author, advisor, broadcaster, educator and entrepreneur helping business leaders and their brands succeed in international cultures and markets like the US.
A Californian based in Europe for 30 years, Allyson founded International Marketing Partners and authored the best-selling book Working with Americans. She has advised more than 200 businesses in 26 countries including BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, Pandora, SAB Miller and Shell. She is a regular commentator for BBC, CNN, FT, Sky News (where she spent 4 years as the weekly Muse of Marketing), Wall Street Journal and the last 3 seasons on BBC’s The Apprentice: You’re Fired.
Allyson will share insight on how to adapt brand for the US market, the best marketing channels, and how to use them.
Patrick Eve, Managing Director, ZigZag Global
Patrick is MD of ZigZag Global, an eCommerce logistics platform that connects retailers with a network of 220 warehouses and 60 courier partners in 130 countries for handling returns from consumers.
Previously, Patrick spent 11 years as the co-founder and managing director of TranslateMedia, a global language services company with offices across the UK, Europe, Asia and the US.
Prior to setting up TranslateMedia, Patrick spent 12 years in South America where he worked in project finance at a global mining group and then later was a partner at a Sao Paulo based venture capital fund focused on opportunities in eCommerce, digital marketing and SaaS.
Patrick will explain what he learned from his build and buy on a shoestring to establish his business in the US.
Dominic Joseph, CEO, Captify
Dominic is co-founder of advertising technology company, Captify. Founded in 2011, it is the global leader in Search Intelligence, uniquely analysing billions of exclusive searches to empower brands all over the world to make the most informed media and marketing decisions.
Captify’s actionable insights play a crucial role for brands such as Apple, American Express, BMW, Unilever and Emirates airlines. A global team of over 190+ across five markets have steered the company to record yoy growth.
Dominic successfully launched in the US over two years ago and will share his insight on building a US team and maintaining culture.