Just like an IPO (Inital Public Offering), an ICO (Initial Coin Offering) can secure funding for your business. But how does it work, where do you start, and is it effective?
For crypto sceptics, ICOs have now evolved far beyond basic cryptocurrency trading, and are being increasingly used by businesses to raise money. A company can now even assign equity to a coin in more or less the same way that equity is assigned to stock in a publicly-traded company -- and, just like the latter, coins can be traded on international exchanges, opening the door to a whole world of funding potential.
Whether you're new to the idea of an ICO and curious about how it works, or you're contemplating this fundraising alternative, this roundtable will cover the basics of an ICO, its current pros and cons, and how the trend might develop for future advantage to high-growth businesses.
This roundtable will look to explore, but will not be limited to:
- Understanding what an ICO is and what it represents in tangible, financial terms
- Weighing up the pros and cons of this funding method compared to more traditional ways of raising capital
- Hearing from those who have raised capital successfully via ICO with their advice and suggestions