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Do you see PR as a 'nice to have' or is it indispensable?
Whatever your stance, it could be said that of all the marketing disciplines PR has to work the hardest to secure a place in a business' budget. So how do you go about making sure you get real results?
About our expert:
Joining us to share her expert advice is long-standing Supper Club member Susanna Simpson. Susanna is Founder of Definition, a multi-award-winning agency combining over 25 years’ strategic public relations, digital media, content production and marketing expertise in national and international reputation management.