Despite sharing the same language, the culture difference between US and UK businesses can often be poles apart. There are many differences in values, cultures, and even business language. When exploring business opportunities in the US, it is vital to understand these differences and behaviours to enable your business to thrive. Strategic alliances, partnerships, mergers, acquisitions, and personal relationships have the opportunity to be even more successful and profitable with a better understanding of the US business culture.
Allyson Stewart-Allen, founder of International Marketing Partners and author of best seller, “Working with Americans” will be joining the group to share her knowledge and expertise in this area. Allyson is an expert in brand internationalisation, she helps businesses and their leaders to successfully, and profitably, span international and functional boundaries.
This dinner will look to explore, but will not be limited to:
- The expectations of your American audience
- The culture of communication: how to engage US executives
- The structure of an effective written pitch
- The key elements of an impactful American pitch presentation
Please note that our venues are subject to change; always refer to email reminders one week before the event and the text message reminder the day before the event for the correct venue. Our website will also be updated in the event of a venue change.