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Workshop

Personal brand and brand culture, with Linzi Boyd

Personal Development

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Personal brands create the human face of an organisation. With today's customer placing more trust in people than corporates your personal profile could be one of your businesses best assets.


A strong personal brand can help your customers connect with the human face of your organisation. The personal brand of a founder plays an important role in defining your brand culture. It helps create an emotional value system that can be shared throughout the business, building a legacy beyond fame, a purpose beyond profit.

The beauty of today’s digital world is that by bringing the brand conversation internally into the business and taking the culture conversation externally through your networks, you can create a strong brand culture to enhance your customer journey.

Join us to explore:

  • How to build a great brand in today’s market
  • How to align your personal brand with the business brand to create the human face of the organisation

 

About Linzi Boyd

Visionary leader, Linzi Boyd, is the woman known for building famous brands and speaking on the world stage about global trends. She is a serial entrepreneur, international speaker and Founder of Business of Brand. By age 24 Linzi had set up and sold two businesses. Her second company was sold to Caterpillar and her third business, Surgery, championed some of the most well- respected brands known today.

Linzi now works in the enterprise market, teaching entrepreneurs how to build a famous brand for bigger valuation and scale to impact in the world, changing the way modern business operates and creating the face of the modern world.

 

 

 

£295 Non-members
£145 Members (discounted rate)
Booking is now closed for this event

Starts
Thursday 31 October, 2019 9am
Ends
1pm

Venue:
The Office Group, White Collar Factory 1 Old Street EC1Y 8AF