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Even before COVID19, Futerra found that 88% of consumers in the UK and US want brands to be more ethical and environmentally friendly. So where does that place us now?
Entrepreneurs are increasingly looking inwards at how they can do their bit for society and the planet whilst looking after the bottom line.
The triple bottom line (TBL) is a framework that encourages businesses to look beyond profits and include social and environmental issues to measure the full cost of doing business.
Whether you're driven by climate change or by what your customer wants (and stats like the above from Futerra), hear from fellow members who have built their business around the TBL and strive to do good.
On the panel:
3 Sided Cube is an app development and digital product company, building tech for good. They work with change-maker brands to build digital platforms that deliver real impact and make a difference to people.
We go through a moral maze every day to make sure we're aligned and passionate about what we doPuff Story
Callaly is a disruptive feminine care company launching the Tampliner - the first meaningful innovation to a tampon in 80 years. At the emotional heart of the brand is the desire to offer better solutions for women's health at much higher standards.
Thang will talk about why and how he drove his business to become a certified B-Corp and the challenges faced along the way.
Yoyo spend their time creating impactful experiences between brands and their audiences. After years of believing in a different path for business (one that is not solely driven by profit) Yoyo discovered the B Corp community. Jen led the recent process to get Yoyo certified as a B Corp and will be sharing her story around the experience, as well as what led her to believe that this was the right strategy for her agency.