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Moving Away from Director-led Sales

Sales and Marketing

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Stepping back and allowing others to take the rein of selling your product/service is one challenge most entrepreneurs struggle with. Join us to discuss with your peers how they have managed to successfully move away from Director-led sales.

When a business first starts, the Founder is the sales team, they are the ones who know the business inside out and know how to pitch to different audiences. However, as the business grows, it is impossible for one person to manage all the sales. The founder will ultimately be challenged with building a sales team, allowing them to step back and focus on the strategy, rather than the day-to-day.

This dinner will look to explore, but will not be limited to:

  • Mentally preparing yourself to hand over the new business side of your company
  • Creating a robust recruitment process to attract, recruit and retain the right sales people
  • Sales tactics and training to ensure you get the best from your team
  • Setting the right KPIs and measures to ensure sales success
  • Educating your clients to ensure that they are relying on the team and not you

Please note that our venues are subject to change; always refer to email reminders one week before the event and the text message reminder the day before the event for the correct venue. Our website will also be updated in the event of a venue change.

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Monday 26 March, 2018 6:30pm

The Thomas Cubitt, 44 Elizabeth Street, London, SW1W 9PA