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Content is still a marketing buzzword, but many companies are creating it in a vacuum. Join this roundtable to learn how it can work harder for your business.
Content creation can be truly transformational when done right. And becoming known as a thought leader for the outstanding content you produce can be the most effective marketing strategy in your arsenal. Content marketing can be the gift that keeps on giving, working hard to ensure your reputation for innovation drives sales and raises your company’s profile.
Join peers to discuss how positioning your company ahead of the crowd through thought-provoking content can build client trust, firmly associate your brand with quality, insight and authority, and ultimately generate even better business.
This roundtable will look to explore, but will not be limited to:
• Pinpointing where your company’s expertise lies
• Maximising quality content creation to build trust
• The benefits of a content marketing strategy – consistency is key
• Exploring different platforms and formats
• Useful technologies and innovations to make your content work harder