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Everyone knows how powerful social media can be for business, but few know how to effectively use it to drive growth. While channels like Twitter, Facebook, LinkedIn, and Instagram are well-established, each can be used in different ways for business impact – from finding new customers to increasing engagement and loyalty. Social media has also brought new threats to your business and new reputational risks, from disgruntled ex-employees and dissatisfied customers to competitors.
This dinner will look to explore, but will not be limited to:
- The new social media landscape and how to navigate it
- How to use each channel for different growth objectives
- Developing the right tone of voice in social media
- Social selling and transforming customers into advocates
Please note that our venues are subject to change; always refer to email reminders one week before the event and the text message reminder the day before the event for the correct venue. Our website will also be updated in the event of a venue change