With so many options available - agency, freelance, in-house - it can be difficult to decide on the best route to take for your business.
Employing a PR professional can be transformational for small- and medium-sized businesses, driving better sales than ever before through increased brand awareness. This is the goal - so where to start?
A dedicated in-house professional will give you unlimited hours of focus to the task at hand, whereas a PR agency can give you a whole team's worth of support and knowledge - but not necessarily with the same dedicated focus. A freelancer, on the other hand, armed with a 'black book' of valuable contacts can be worth their weight in conversions, and can work better for companies with smaller budgets - but remote workers can be mercenary forces, and may not fully share the vision and mission of your company.
All have their pros and cons, so whether looking to hire a PR professional for the first time, or seeking to change tactics, this dinner will give you a chance to compare and share insight and experience with other members to decide on the best approach for your business.
This dinner will look to explore, but will not be limited to:
• Comparing the pros and cons of different types of PR recruitment
• Creating a sustainable but flexible PR strategy as your company grows
• Budgets and the corresponding level of skill and experience you realistically need in a new hire
• Communicating your vision, mission and values to the entrusted hire to ensure their output captures the essence of your business