It has been proven time and time again that businesses aligned behind a common purpose and positioning are more successful. A clearly expressed brand positioning will give you a decision making lens through which to look at all areas of your business from marketing and communication to recruitment, culture, values, partner/supplier relations and even reward and recognition. Being able to easily articulate what makes you better to work with than the guys up the road and to engage your team behind this compelling differentiation will reap huge rewards for your business.
What will attendees gain, learn and explore?
- A clear understanding of what makes a great brand
- How to build a brand for your business
- How to create mission, vision and values that work
- How to evolve from brand position to effective change management
- The importance of language and ‘waffle-free’ effective communication
- Some magic!!
Glow London is a consultancy specialising in all aspects of change management from Brand and Marketing through to Learning & Development, Customer Experience and even Workspace Environments.
Emma Harris is the Glow Founder, most prominently known for her time as Sales & Marketing Director at Eurostar, where she spent 10 years leading the business through a commercial revolution, developing it into a customer-focused, commercially-successful, globally-respected brand. She is a Marketing Academy Foundation Trustee and Board Member, an NLP practitioner, Spurs fan, Mum of 4 and someone dangerous to be out drinking with on a school night.
Please arrive at 8:30am for registration
8:30am – Arrival
9:00am –Begin working through the areas listed above
12:30pm – Presentation ends for Q&A with the guest
1:00pm – Workshop comes to a close
Non-members: £150 +VAT
Supper Club Members only: £95 +VAT (Discounted rate)
All bookings are subject to approval
Prices are exclusive of VAT