The benefits of recurring revenue are vast, but how can you move your customers towards a subscription model?
When used correctly, the recurring revenue model has many benefits, including predictable and measurable revenue, higher levels of customer retention, access to growth, and increasing sales and profit margins. And all of this will support a higher valuation of your business.
This model is no longer restricted to a business-to-business context. As consumer subscription models expand into product as well as service businesses, the opportunity for retaining customers and building a regular reliable revenue is there for the taking.
This dinner will seek to explore but not be limited to:
- The trend towards subscription models and the driving forces behind it
- How to convince your customers to adopt a ‘subscription’ mindset
- How to structure your team to deliver this new model
- The best technology and training solutions and how to use them