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Most salespeople are focused on acquiring new customers so it’s easy to ignore the potential goldmine in an existing client base. But what is the best way to leverage existing relationships to generate more business, or turn your clients into advocates for sales to their networks? The trick is in how these relationships are managed. How can you help decision makers to enhance their profile and succeed in their business?
This roundtable will bring together founders and CEOs from a range of industries to discuss strategies for engaging (and re-engaging) customers to find new business from existing clients.
- This dinner will look to explore, but will not be limited to:How to improve account management and customer support
- The most effective ways to engage and re-engage customers
- How marketing can improve customer loyalty
- How to deliver value beyond the sale