Hope for the best and prepare for the worst. Although black swans may be rare, if one hits your business you'll need to know what to do to survive.
From the dot-com bubble in 2001 to the US housing marketing in 2008, black swans are rare beasts but you should prepare, the best you can, for them. Risk management can help your business through these unexpected times. Friends of the club, Investec, will join members to share advice and practical strategies to mitigate the risks from black swans.