A session sharing insights around the value of creating content that has a purpose. The session will cover common pitfalls that many make when it comes to planning and creating content. Key part of the session will be sharing processes and tools to help create effective content as well what and how measure its success.
Why should this be of interest?
Businesses of all shapes and sizes across every sector has a need for content. Creating content can be time consuming and expensive so ensuring you have an effective content strategy is so important. Good content adds value to SEO, helps new business/customer acquisition and drives customer loyalty through engagement and can’t just be a tick-box exercise. If you are not investing in content, you will learn why you should and how to do it properly. If you are already investing in content, you will learn how to make each piece of content work harder and add more value.
What will attendees gain, learn and explore?
- Why content is important and value across channels
- Difference between good content and great content
- How to choose the right content format for different messaging and purposes
- What and how to measure success of your content (KPIs)
- Processes to creating great content
- Tips and pitfalls to watch out for
- Templates to use and drive efficiency in content production
Who will deliver this session
David Schulhof is the Owner/Director of Red Hot Penny and has have been involved in digital marketing space for nearly 10 years working with brands of all shapes and sizes across multiple sectors. His colleague and partner in crime for this workshop is Libby Richfield and she heads up the content team at Red Hot Penny and has many years’ experience of devising and delivering success through content. Her recent big project was helping Virgin transform its content strategy.
Please arrive at 8:30am for registration
8:30am – Arrival
9:00am –Begin working through the areas listed above
12:30pm – Presentation ends for Q&A with the guest
1:00pm – Workshop comes to a close
Non-members: £150 +VAT
Supper Club Members only: £95 +VAT (Discounted rate)
All bookings are subject to approval
Prices are exclusive of VAT