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Linzi is a serial entrepreneur, marketing expert and author of Brand Famous: How to Get Everyone Talking About Your Business. She'll be joining us to share her top tips on how and why investing in your personal profile will make you stand out and win over even more potential clients.
In the age of social media and as society becomes ever-more individualised, the brand you build around yourself is perhaps the single most important way you can stand out in your spheres of influence. Your personal brand, put simply, is how people remember you. A polished personal profile on LinkedIn and other social media will influence potential customers and new contacts into seeing you in the best possible light, and your business in tandem. Linzi will suggest ways in which you can make your professional identity rise above others in your field through a few simple, immediately actionable tips.
This roundtable will look to explore, but will not be limited to:
- Identifying your main audience to have the desired impact
- Tips for promoting your personal brand on various social media
- Tools for crafting a polished, professional profile with the perfect balance of personal and professional insight
- Amplifying the content you create, and the most impactful tone to strive for, while keeping your output true to yourself