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Building your B2B marketing engine

Sales and Marketing

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Has your marketing team evolved to meet new customer expectations, and how can you increase its commercial impact?

Once upon a time, the marketing function in business-to-business companies wasn’t marketing in the fullest sense. It was, at best, sales support communications. There is a growing realisation that the customer is human, just like the rest of us. And because they don’t separate B2C expectations from their B2B lives, they won’t settle for dry, functional marketing anymore—they need to be engaged. They expect the whole customer experience to be different.
So, as the B2B customer journey shifts away from one-to-one contact with a sales representative and toward an omnichannel path to purchase, marketers must shift, too.

This dinner will explore, but not be limited to:
  • Strategies for changing the mindset of B2B marketing departments
  • When to hire new skillsets and when to cross-promote from within
  • How to keep marketing in line with the overall business strategy
  • How to sell the importance of marketing as a function distinct from sales
Supper Club Members only
Booking is now closed for this event

Monday 02 July, 2018 6.30pm

Vivat Bacchus, 47 Farringdon St, London EC4A 4LL