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Why should this be of interest?
This course will touch all aspects of business: so all those who work in marketing, sales, creative, innovation, research and insight, and from communications development to culture and change management.
In short, it is essential for anyone whose role involves exploring or affecting decision-making.
What will you learn, gain, explore and create?
• Replace the old faulty-if seductive- model of the Rational Consumer, with one that is more in line with cutting-edge thinking about the emotional and social triggers that underlie behavioural change.
• This will affect how you make decisions within company culture, across all elements of marketing such as pricing, positioning, creativity, communications and innovation.
• In its place, concepts such as choice architecture, heuristics, anchoring, priming and other such cognitive biases will be clearly explained and collaboratively applied
• Specifically, what does it mean for research, insight and communications?
Who will deliver this session?
Anthony Tasgal has been writing papers, speaking about and carrying out courses on the subject of consumer decision-making, the brain, emotions and the unconscious for 15 years.
As well as being a still-active ad agency planner/strategist, and running his Training company, he is a university lecturer and cinema trustee (so a genuine client), so he practises what he preaches.
He is the author of The Storytelling Book, a guide to using storytelling techniques to improve presentations and communication.
At launch, it reached no. 3 in the WH Smith Business Book chart in the UK, was featured in Foyle's and Waterstones and The Tate Modern bookshop, and is already into a fourth print run.
The book was CIM’s book of the month in December 2015 and was Runner Up in the Marketing Book of the Year award. It was released in the US in February 2016.
Please arrive at 8:30am for registration
8:30am – Arrival
9:00am –Begin working through the areas listed above
12:30pm – Presentation ends for Q&A with the guest
1:00pm – Workshop comes to a close
Non-members: £150 +VAT
Supper Club Members only: £95 +VAT (Discounted rate)
To get the most out of our sessions why not purchase a bundle of tickets to use at any time over the next 12 months, these can be used by you or your team members:
- 10 tickets - £750 + VAT
- 25 tickets – £1750 + VAT
- 50 tickets - £3000 + VAT
If you are interested in purchasing your bundle or would like more information get in touch at: firstname.lastname@example.org