This session is designed to provide marketers and business leaders with a comprehensive introduction to social advertising - from understanding the various social platforms and setting objectives, to measuring performance. Starting with a thorough overview of the landscape and key considerations, the session will also include an interactive workshop, during which you'll put your new-found skills and knowledge into practice.
Why should this be of interest?
The unprecedented growth of social advertising in recent years has transformed the landscape for consumers and marketers alike. And with eMarketer predicting that social network ad spending will overtake TV by 2020, you can't afford to ignore social advertising. Understanding the impact of this channel is vital to any marketer or business leader in today's environment, particularly if you're looking to get ahead of the competition.
What will you gain, learn, explore, and create?
- Gain an understanding of the major social media platforms
- Explore the different targeting and creative options available
- Discover the key considerations when launching a campaign
- Understand how to measure social advertising performance and its impact on wider marketing activities
- Learn from a range of real-life examples and case studies
- Take part in a hands-on exercise to put your skills into practice
Who will be delivering the session:
Anthony has been working in the social advertising sector for over six years, and now heads up Croud's social advertising team, working across clients including Victoria's Secret, Regus, and Cannes Lions. Prior to joining Croud, Anthony was at OMD UK, where he worked on accounts such as McDonald's, NSPCC, Bacardi and Peugeot.
Croud is a global digital marketing agency, powered by the best talent, custom-built tech and the world's first crowd-sourced network of digital experts. Croud's unique 'Croud Control' technology platform and network of 1,700 'Croudies' mean it automates what slows other agencies down and delivers clients dramatically more impactful and efficient results. Founded in 2011, Croud provides services that include SEO, PPC, content, programmatic, paid social and analytics for some of the world's leading brands, including Virgin Trains, Interflora and DKNY.
Please arrive at 8:30am for registration
8:30am – Arrival
9:00am –Begin working through the areas listed above
12:30pm – Presentation ends for Q&A with the guest
1:00pm – Workshop comes to a close
Non-members: £150 +VAT
Supper Club Members only: £95 +VAT (Discounted rate)
To get the most out of our sessions why not purchase a bundle of tickets to use at any time over the next 12 months, these can be used by you or your team members:
- 10 tickets - £750 + VAT
- 25 tickets – £1750 + VAT
- 50 tickets - £3000 + VAT
If you are interested in purchasing your bundle or would like more information get in touch at: firstname.lastname@example.org
All bookings are subject to approval
Prices are exclusive of VAT